SPECSAVERS / Immersive packaging
MY ROLE / CONCEPT / ART DIRECTION [Prototype]
The Specsavers ReWear range, made from recycled plastics, required a launch approach that aligned with its eco-friendly credentials. Traditionally, new product launches involve sending substantial packaging and printed materials to stores and influencers, but this contradicted the sustainable message.
The solution was to create an immersive, virtual packaging experience – reducing physical materials while still educating and engaging staff and influencers. The packaging itself became the storytelling trigger: a simple, minimal box that, when scanned, unlocked an interactive experience inspired by nature, reflecting the campaign’s theme.
Working with Anything World, basic prototypes were developed to demonstrate how the experience could function, offering a more sustainable and engaging way to launch future products. The concept not only reduced packaging waste but also created a compelling PR story that aligned perfectly with the ReWear range’s eco-friendly positioning.
A PROTOTYPE FOR THE FUTURE
The story behind the idea
WE FOUND A WAY TO…
To reduce packaging waste and create a
compelling PR story
Adaptable prototype
Working with Anything World, we built basic prototypes to show how the experience could work.
