I led and directed the creative development of a new CGI solution to replace Specsavers’ outdated e-commerce product visuals, which no longer met customer expectations.

Working in partnership with 3Dctrl, I guided the creation of a more versatile and realistic approach that could be used across multiple media channels.

The upgraded solution was a game-changer, allowing products to be showcased from multiple angles and in various formats. It improved visual quality, enhanced the customer experience and delivered a more cost-effective, scalable solution for future campaigns.