BHF ‘till I die
MY ROLE / CONCEPT / ART DIRECTION / CREATIVE STRATEGY
Ahead of the UEFA Euros 2024, we launched ‘Til I Died – a powerful campaign created with Saatchi & Saatchi that tells the stories of 12 young football fans whose lives were tragically cut short by heart disease.
It was built on a tough truth: most people don’t realise heart disease can affect young people too. This campaign was about changing that – showing the lives, the dreams, and the futures that never had the chance to happen.
