BHF Every Minute matters
MY ROLE / CONCEPT / ART DIRECTION / CREATIVE STRATEGY / CREATIVE DIRECTION
Partnering with SkyBet, the campaign aimed to raise awareness of early intervention and encourage people to learn CPR. With over 30,000 out-of-hospital cardiac arrests in the UK each year – and a survival rate of less than one in ten – the message was clear: every minute matters.
The ‘Re-Starting 11’ brought together an inspirational team of former and current professional players and fans who shared their personal stories to build confidence and motivate others to act in a cardiac emergency.
I led the creative strategy and direction, ensuring the campaign had maximum visibility and impact. The creative dominated Wembley Way, with powerful storytelling and large-scale visuals that carried through to the stadium itself, creating a high-profile, emotionally charged presence that reinforced the lifesaving message.
