passion project / That’s Pretty Ninja branding
MY ROLE / GRAPHIC DESIGN / ART DIRECTION / CONCEPT / CREATIVE DIRECTION
That’s Pretty Ninja is a bold and unconventional consultancy helping businesses and startups secure investment and future funding. The brand needed an identity that captured the founders’ irreverent personalities while still communicating professionalism and expertise.
I designed and developed a logo that combined an optical illusion with a retro 3D effect to give it a distinctive, slightly edgy look. This balance of playfulness and authority reflected both the company’s energetic culture and its hard-hitting, results-driven approach to helping clients succeed.
Having fun
It's silly, but up-cycling a few floppy disks into coasters seemed like a cool, low-fi idea for this brand and its community.