Hi, I’m Helz.

I lead creative teams, dream up big ideas, and make work that actually matters.

Right now, I’m Head of Creative and Production at the British Heart Foundation. That means I work with brilliant people to create campaigns that inspire action and help fund lifesaving research.

Creativity should make people feel something – and push them to act.

I’ve worked agency-side and in-house, built teams from scratch, and helped brands talk to people in ways that truly connect. I love growing talent, creating space for others to shine, and making work that sticks.

If it’s creative, challenging, and makes an impact – I’m all over it.

To see examples of my work, click on the images below.
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BHF Visual Identity

BHF Every minute

matters

Digital display featuring a colorful abstract image of interconnected heart-shaped patterns in purple, pink, and orange, and a pink screen with the text: "British Heart Foundation extends its deepest thanks to members of Pulse, Dr. Douglas Gurr".

PulSE Recognition wall

Ian Wright wearing glasses and a blue blazer holding a framed replica of the Mona Lisa painting, standing on a black stage.

Don’t lose the picture

BHF Retail

urgency

A man in a jacket, tie, shorts, and striped socks riding a bicycle while wearing a helmet. Overlaid text reads, "It’s not your wheels, it’s how you use them. London to Brighton Bike Ride, Sunday 15 June."
Three elderly people sitting on a bench, with one looking to the side and the others looking forward, in a room with a blue balloon in the background.

BINGO

A person holding a smartphone takes a photo of a scenic mountain landscape with snow-capped peaks, green hills, a lake, and a blue sky. The phone's camera interface displays the logo "Specsavers" and various camera options.

Thats not so beautiful
filter

Logo for Tribe Hair featuring a feather design between the words 'Tribe' and 'Hair' on a textured blue background.
A pair of eyeglasses submerged in water, resting on white pebbles near a green leaf.

Immersive Packaging

A person holding a smartphone taking a photo of a green ceramic mug and a metal spoon on a wooden table.

HEaring AR

A cartoon dinosaur head with a green body, orange spikes on top, and sharp teeth, alongside the text 'FRAMEO-SAURUS'.
A pair of vintage-style eyeglasses with black and brown frames on a gradient background

CGI product enhancement

Text graphic that says 'That's Pretty Nice' in bold, multicolored letters on a pink background.
A pink card with a pattern of purple clothes hangers, featuring a circular sticker with a hanger illustration and the name 'Susie' on a white background, placed on top of a yellow card with a similar hanger pattern, next to a green plant in a black pot.

Style By Susie Cards

Abstract digital illustration of an owl on an orange background with detailed geometric patterns.

NYC Series