Hi, I’m Helz. I lead creative teams, dream up big ideas and love making things that actually matter.

Right now, I’m Head of Creative and Production at the British Heart Foundation – which basically means I get to work with brilliant people, create campaigns that inspire action and help fund lifesaving research.

I believe creativity should make people feel something – and push them to act.

I’ve worked agency-side and in-house, built teams from scratch and helped brands talk to people in ways that really connect. I love growing talent, creating space for others to shine and making work that sticks with people.

If it’s creative, challenging and has an impact – I’m all over it.