We had bedded in the user-centric culture with our first iteration of the Digital Design Standards at Specsavers. It allowed us to make a consistent visual language for the website and other digital platforms. But as the company evolved, so did the overall brand look and feel, and we needed to bring the Digital Design Standards more in line with where the brand was heading visually.

We needed to look at a new font that would work from a visual hierarchy point of view and an accessibility perspective. We also need to look at how our components looked and felt.