Tribe is a salon built on self-expression, individuality and creativity, with a strong reputation for expertise in hair colour. The challenge was to create a brand identity that reflected this passion while celebrating the salon’s inclusive and welcoming ethos.

I led the creative direction and developed a distinctive visual identity that placed colour at its heart. Using watercolour and hand-created ink patterns, I designed stationery where every piece featured a unique pattern—symbolising both individuality and the artistry of hair colouring.

The resulting identity reflects Tribe’s creative spirit and reinforces its positioning as a salon that celebrates self-expression and stands out for its expertise in colour.